The Privacy Policy (“Privacy Policy”) on this page describes how our company uses, discloses, and processes your personal information collected through: (1) its websites, social media accounts, mobile applications, and digital platforms (collectively, the “Assets”); (2) in person (e.g., at retail stores); and (3) other online and offline interactions, such as email, text message, and telephone interactions (collectively, the “Services”). These Services are intended for use by U.S. residents (“U.S.”) in accordance with U.S. law, the Terms of Use, and this Privacy Policy.

This Privacy Policy does not apply to:

a. Information about our own employees, contractors, agents, and job seekers in those captives; or

b. The privacy practices of our business partners (including the companies through which we sell their branded apparel, merchandise, and collectibles, the “Partner Entities”). Fanatics does not control or assume responsibility for the privacy or security practices of our business partners, and this policy does not apply to any other websites, social media accounts, mobile applications, or other digital platforms operated by our partners (collectively, the “Partner Websites”), except to the maximum extent permitted by law. To learn how our partner entities process your personal information, or to exercise your privacy rights regarding the personal information held by our partner entities, please visit the partner's website.

1. Sources of Personal Information

We collect your personal information through the following means:

a. Directly from you. We may collect personal information when you visit or use the Service, such as when you register for marketing, make a purchase, participate in a contest, create or verify an account, contact us for customer service, help, or other interactions, interact with us at live events, browse or interact with our assets, interact with our company, post comments, publish or submit content, and participate in promotional activities.

b. From your friends. If you consent, your friends and contacts may provide us with your personal information for our "Friends" referral program and other purposes. You may only provide us with information about others with their consent.

c. Cookies and other tracking technologies. When you visit or use the Service, we may use cookies and other tracking technologies to collect data such as your device information, internet usage, cookie identifiers, location, website activity, and other details of your use of the Service. For more information on how we collect personal information using such technologies, please see Section 6 – “Cookies and Other Tracking Technologies”.

d. Service Providers. We may collect personal information from service providers who assist us in providing products and conducting business, such as identity providers you consent to using with us to fulfill orders and provide customer support.

e. Other Third-Party and Public Information. We may collect personal information from other third parties who provide information to us, such as business partners (see Section 4), advertising networks, data brokers, government and other public sources, and social media platforms and networks.

We may obtain information from the various sources described in this Privacy Policy, including third-party sources, and may combine, use, or disclose it for the following purposes.

2. Types of Personal Information Collected

Depending on your use of the services, we may collect the following types of personal information:

a. Identifiers, such as your contact information (including your name, email address, postal address, and telephone number), aliases, unique personal identifiers, social media and/or messaging identifiers (including social login credentials you consent to and provide to us), authentication information you create (such as account passwords), and device identifiers (such as ad IDs, pixel and cookie IDs, and Internet Protocol (“IP”) addresses).

b. Customer records, such as:

i. Financial information, including financial account numbers

iii. Your physical characteristics or descriptions of yourself.

c. Demographic information, such as age and gender.

d. When you interact with our services or advertisements, we automatically collect information about your internet activity and other electronic activity, such as browsing and search history, browser information, device type, operating system (OS) version, and other information relevant to your interactions with our services. For example, we use session playback tools to record your interactions with the website, such as your browsing path on the website and how you fill out our web forms.

e. Geolocation information, including: (a) inaccurate geolocation information for some services, such as geolocation information based on IP addresses; and (b) precise geolocation information for other services. This information may be collected automatically (e.g., through our tracking technology) or based on information you provide.

f. Business information and preferences, such as purchase information (including payment methods and payment details) and related records (e.g., returns, shipments, customer service interactions, etc.). We also collect your preference information, such as your favorite teams and players.

g. Audio, video, electronic, and similar information, such as recordings of your calls to us, conversations with us, images you provide (including ID photos), videos of your activities, chat logs, posts, comments, or other messages, or other similar information. For example, if you contact us using chat, instant messaging applications, or social media, we or our service providers may monitor or record the conversation. If you participate in our mobile messaging service, we may also collect your mobile phone number, carrier name, message date, time, and content, as well as other information you provide in the service.

h. Biometric information, such as facial geometric scans used to verify your identity.

i. To infer your personal data based on any information we collect to reflect your preferences and characteristics.

j. Sensitive personal information, which may include the following in some jurisdictions:

i. Account login name, financial account, debit or credit card number, and any necessary security codes or access codes, passwords, or credentials that allow access to the account.

ii. Precise geolocation.

iii. Ethnic or racial information.

k. Other information related to specific services, such as information we collect related to the sale of digital assets and NFTs.

3. How We Use Your Personal Information

We may use your personal information for the following purposes:

a. To provide you with products and services, such as:

i. To communicate with you, including:

A. Responding to your inquiries;

B. Providing you with order update information;

C. Supporting returns, exchanges, recalls, warranties, and similar matters; and

D. Notifying you of important administrative or legal issues, such as changes to our terms or practices.

II. To facilitate your interaction with us, including:

A. Allowing you access to our properties;

B. Creating and maintaining your account;

C. Personalizing your interactions with us and our properties and services;

D. Verifying your eligibility for certain programs, benefits, contests, transactions, or other schemes and processing related paperwork; and

E. Verifying your identity (e.g., allowing you access to your account or processing privacy requests).

III. To facilitate transactions, payments, and other similar interactions.

IV. Otherwise, to facilitate your relationship with us.

b. For marketing purposes, such as promoting goods and services or goods and services of our company, business partners, and other third parties; for contests and promotional activities; and other methods described in Section 6, “Cookies and Other Tracking Technologies.”

c. To gain insights, such as identifying trends and inferring from your interactions with us, our corporate family, and business partners, such as analyzing your behavior and preferences, how you use and engage with our assets, and evaluating and improving our, our corporate family, and business partners' products and services.

d. To fulfill legal obligations and protect ourselves and others, such as complying with legal requirements (including maintaining compliance-related records); cooperating with law enforcement and other lawful requests; enforcing our terms of use, policies, and contracts; establishing, exercising, or defending any legal claims we may have or are seeking; and protecting the safety, property, or rights of ourselves, our customers, and other parties.

e. For other internal business and operational purposes, such as:

i. For our internal business management, such as managing customer accounts, including maintaining general records of customer, sales, customer service, and other interactions;

ii. Audits related to our interactions with you;

iii. For security purposes, such as responding to security incidents or protecting genuine customers and our business from fraud, minimizing the risk of using false information, preventing abuse by fraudsters, and preventing other malicious, deceptive, fraudulent, infringing, or illegal activities;

iv. Managing competitions or other promotional activities you choose to participate in;

v. Fulfilling contractual obligations;

vi. To improve or develop our products and services (including marketing campaigns in a broader sense), including operating our services and improving or personalizing your experience (e.g., building profiles about you or how you interact with us), we analyze our interactions with you; evaluate the use of our products and services; and assess the effectiveness of marketing campaigns; and

vii. For internal research and quality assurance, such as conducting surveys and questionnaires to obtain feedback on our products and services and measuring the results of the analysis to improve our products and services.

f. Third-party applications and identity providers. If you choose to connect Google (or, if available, other third parties) as your sign-in provider for this website, we will use your data as needed to verify and confirm your Google account. If you connect your account to a third-party provider, we, our service providers, and business partners may share your information with them in accordance with your consent to the parties and our and their privacy policies. Each third-party website or service has its own terms of use and privacy policy, which govern your use of their services.

g. In connection with company transactions, including transactions involving the sale, acquisition, merger, change of control, bankruptcy, or similar transactions involving some or all of our assets, or due diligence related to such transactions.

h. For any purpose you consent to.

We may de-identify, anonymize, or aggregate your personal information for any purpose.

In some cases, you can contact us to opt out of such disclosure (see “Your Choices” below). However, we have no control over how our business partners use and share your information after receiving it. You need to contact these business partners directly to understand their privacy practices or exercise any rights you may have.

4. Data Retention

We will retain your personal information only for the time necessary to achieve the purposes described above, unless otherwise required by applicable law. This includes retaining your personal information to provide you with the products or services you request and to interact with you; to maintain our business relationship with you; to continuously improve our business; to ensure the continued legality, security, and reliability of our services and relationships; or to retain your personal information in accordance with our internal retention procedures. Upon termination of your relationship with us, we may retain your personal information in our systems and records to ensure the full performance of the remaining terms of the terminated contract, or for other legitimate business purposes, such as facilitating future user registration, demonstrating our business practices and contractual obligations, or providing you with information about our products and services when you may be interested.

5. Third-Party Websites and Social Media Services

a. Third-Party Websites. This service may contain links to other websites or internet resources. When you click on these links, you will access other websites or internet resources. We have no responsibility or obligation for these other websites or resources, nor can we control their content, and this Privacy Policy does not apply to personal information collected through these websites or resources. We recommend that you read the privacy policy and terms of use for each such website.

b. Social Media, Widgets, and Open Forums. Our services may allow you to use social media services such as Facebook, Twitter, Pinterest, and Instagram (“Social Networks”), as well as widgets such as “Share” buttons, or interactive applets that run on our services or are linked from Social Networks to our services (“Social Features”), which may include identity and messaging features operated by these networks. These Social Features may access, collect, and integrate your Social Network accounts and information with your Social Network accounts and information. For example, these Social Features may collect your IP address, identify which page of our services you are visiting, or set cookies. Social Features may also be used to register you as a user of our services. If you choose to use these Social Features, you may share certain Social Network profile elements with us, including your name, date of birth (month/day), comments, contacts, email address, photos, or favorite teams.

Such sharing of information is subject to the individual privacy policies and terms of use of each Social Network. We have no control over these Social Networks or your profile on these services, nor do we modify your privacy settings on these services or establish rules regarding how your personal information on these services is used. Please refer to the privacy settings in your Social Network account to manage the data shared with us through your account.

Information you post or transmit on public blogs, chat rooms, or social networks, or information you share on open forums such as offline group discussions or surveys, may be viewed and used by others without any restrictions. We have no control over such use of your personal information, and by using such services, you acknowledge that you assume the associated risks and accept that the personal information you provide may be viewed and used by us and/or third parties for any purpose, and that the usage restrictions set forth in this Privacy Policy do not apply to such services. To request the removal of your personal information from blogs, community forums, or other publicly accessible parts of the service, please contact us using the information in the "Contact Us" section. In some cases, we may not be able to remove your personal information, in which case we will notify you.

6. Personal Information Security

We take reasonable security measures to protect the confidentiality of the personal information you submit to us, both during transmission and after we receive the information.

7. Children's Privacy

We are committed to protecting the online privacy of all visitors, including children. Our products and services are intended only for adults (i.e., 18 years and older, or 21 years and older in some jurisdictions). If you make a purchase on our services, it indicates that you are an adult. We do not knowingly collect any personal information from children under the age of 18 without the consent of their parents or guardians. If you are under the age of 18, you are not authorized to use our services. If we discover that we have collected personal information from children under the age of 18, we will make every reasonable effort to delete such information from our database. If any parent, guardian, or other responsible adult discovers that we have collected personal information from children under the age of 18, please contact us using the information in the "Contact Us" section.

8. Other Notices and Important Information

a. Changes to the Privacy Policy. We reserve the right to change, modify, add to, or delete portions of this Privacy Statement at any time at our sole discretion. The new version of the Privacy Statement will be posted here. Our collection, use, and disclosure of your personal information will be governed by the version of this Privacy Statement that was in effect at the time of collection, use, or disclosure. If we make significant changes to how we collect, use, or disclose your personal information, we will notify you before or at the time the changes take effect via notification, an updated Privacy Statement in the Service, or an email (sent to the email address specified in your account). Therefore, when you access or use the Service, you should review the date of this Privacy Statement and be aware of any changes since the previous version. Your continued use of the Service after any changes to this Privacy Statement are published constitutes your acceptance of such changes.